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A Stellar Start to 2025: Team Yonex’s Powerful Performances at Malaysia Open 2025

KUALA LUMPUR, Malaysia–The PETRONAS Malaysia Open 2025 kicked off the World Tour Series with a spectacular conclusion on Sunday, January 12. As one of the most highly attended tournaments, the Axiata Arena was nearly fully packed with passionate spectators, eager to witness world-class badminton. Team Yonex athletes showcased their exceptional skill and determination, achieving remarkable milestones and setting a strong tone for the year by claiming victories in all five categories.

The women’s doubles final kicked off the day with an exciting clash between two newly formed pairs who began their partnerships at the end of 2024. Competing in only their third international tournament together, Yuki Fukushima and Mayu Matsumoto (JPN) faced four-time champion of BWF World Championship, Jia Yi Fan and her new partner Zhang Shu Xian (CHN). Despite the intense atmosphere and relentless pressure from their opponents, Fukushima and Matsuyama maintained their composure with consistent shots and aggressive play. After a grueling contest—the day’s longest match—they secured their first title together with a final score of 17-21, 21-15, 21-15.

The women’s doubles final kicked off the day with an exciting clash between two newly formed pairs who began their partnerships at the end of 2024. Competing in only their third international tournament together, Yuki Fukushima and Mayu Matsumoto (JPN) faced four-time champion of BWF World Championship, Jia Yi Fan and her new partner Zhang Shu Xian (CHN). Despite the intense atmosphere and relentless pressure from their opponents, Fukushima and Matsuyama maintained their composure with consistent shots and aggressive play. After a grueling contest—the day’s longest match—they secured their first title together with a final score of 17-21, 21-15, 21-15.

The mixed doubles final also delivered a thrilling three-game contest as newly partnered Dechapol Puavaranukroh and Supissara Paewsampran (THA) faced World No. 1 Feng Yan Zhe and Huang Dong Ping (CHN). The Thai duo dominated the first game with ease, but Feng and Huang responded with aggressive play to take the second. In a closely fought decider, Puavaranukroh and Paewsampran displayed remarkable composure and resilience, ultimately securing their first Super 1000 title together with a final score of 21-13, 19-21, 21-18. This victory also marked Thailand’s first-ever Malaysia Open mixed doubles title.

The men’s singles final featured a rematch of last year’s finalists, with Shi Yu Qi (CHN) taking on defending champion Anders Antonsen (DEN). Shi dominated the first game with precise play and maintained control throughout the match. Despite Antonsen gaining some momentum in the second, Shi’s agility and control ultimately secured him the victory. After a swift 39-minute match, Shi Yu Qi claimed his first Malaysia Open title with a final score of 21-8, 21-15—an excellent start to what could be another year full of titles.

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The tournament concluded with an action-packed men’s doubles final. Korea’s fresh pairing, Seo Seung Jae and Kim Won Ho (KOR) faced Chen Bo Yang and Liu Yi (CHN). The crowd, equally divided in support, cheered passionately for both pairs as they battled through long rallies. Seo and Kim responded with strong defense and counterattacks, dominating the second game and maintaining their momentum in the third. They secured their title with a final score of 19-21, 21-12, 21-12, showcasing the high potential of their partnership, which, while still in its deciding stages, holds promising possibilities for future success.

Yonex is a proud supporter of the world’s best athletes and actively provides the expertise of the Yonex Stringing Team, as well as premium on-court equipment such as court mats, net poles, and shuttlecocks.

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Returning and Rising Stars: Team Yonex Shines at YONEX All England 2025

BIRMINGHAM, England–The YONEX All England  Open Badminton Championships 2025 concluded on Sunday, March 16, delivering another electrifying chapter in its storied history. As one of badminton’s most prestigious tournaments, it once again brought intense showdowns and unforgettable moments to the Utilita Arena Birmingham. Team Yonex athletes displayed exceptional skill and determination, with rising stars making their mark and seasoned champions reaching new milestones across all five categories.

Finals day opened with an all-China mixed doubles showdown, setting the stage for a thrilling contest. India Open 2025 champion Wei Ya Xin, teaming up with Feng Yan Zhe (CHN)  for this tournament, faced Guo Xin Wa and Chen Fang Hui (CHN) in a thrilling contest. With both duos newly building their chemistry, the match remained unpredictable, keeping the audience on edge. Wei and Feng found their rhythm in the second game, but Guo and Chen’s dynamic interplay and versatility proved decisive in the final moments. With a hard-fought 21-16, 10-21, 23-21 victory, they secured their first YONEX All England title. The match itself showcased the depth of talent and possibilities in China’s mixed doubles, hinting at even greater battles to come.

BIRMINGHAM, England–The YONEX All England  Open Badminton Championships 2025 concluded on Sunday, March 16, delivering another electrifying chapter in its storied history. As one of badminton’s most prestigious tournaments, it once again brought intense showdowns and unforgettable moments to the Utilita Arena Birmingham. Team Yonex athletes displayed exceptional skill and determination, with rising stars making their mark and seasoned champions reaching new milestones across all five categories.

Finals day opened with an all-China mixed doubles showdown, setting the stage for a thrilling contest. India Open 2025 champion Wei Ya Xin, teaming up with Feng Yan Zhe (CHN)  for this tournament, faced Guo Xin Wa and Chen Fang Hui (CHN) in a thrilling contest. With both duos newly building their chemistry, the match remained unpredictable, keeping the audience on edge. Wei and Feng found their rhythm in the second game, but Guo and Chen’s dynamic interplay and versatility proved decisive in the final moments. With a hard-fought 21-16, 10-21, 23-21 victory, they secured their first YONEX All England title. The match itself showcased the depth of talent and possibilities in China’s mixed doubles, hinting at even greater battles to come.

The men’s singles final featured another returning champion, as Malaysia Open 2025 winner Shi Yu Qi (CHN) claimed his second YONEX All England title, seven years after his first. Facing Lee Chia Hao (TPE), Shi dominated the first game with precise play and maintained control throughout the match. Despite Lee closing the gap a few times and pushing hard to catch up, Shi remained untouchable, ultimately securing the victory. With a final score of 21-17, 21-19, Shi Yu Qi’s win sets a strong tone for what promises to be another successful season.

The women’s singles final was an intense battle—the longest match of the tournament—between World No. 1 An Se Young (KOR) and BWF World Tour Finals 2024 champion Wang Zhi Yi (CHN), a rematch of their Malaysia Open 2025 showdown. Wang came out strong, quickly racking up points for a dominant first game. The remaining games had the audience on the edge of their seats, as the players exchanged long rallies that left them both winded. While Wang demonstrated impressive endurance in the later games, An Se Young’s powerful play and unwavering agility eventually turned the tide in her favor. She made a remarkable comeback, claiming her second YONEX All England title with a 13-21, 21-18, 21-18 victory—adding to her third title of the year. This match will also be remembered for a 79-shot rally, one of the longest in women’s singles history.

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The tournament concluded with a thrilling men’s doubles final, as Malaysia Open 2025 champions Seo Seung Jae and Kim Won Ho (KOR) took on Leo Rolly Carnando and Bagas Maulana (INA). The atmosphere was electric, with the crowd equally divided in support, passionately cheering for both pairs as they exchange grueling rallies. Seo and Kim’s solid defense and counterattacks dominated the early stages, giving them control of the first game. Carnando and Maulana made a strong push, closing the gap and building excitement for the possibility of a three-game match to end the day. However, Seo and Kim’s relentless speed, defense, and counterattacks ultimately carried them to victory. They secured their first YONEX All England title with a 21-19, 21-19 victory, marking a significant milestone in their partnership and highlighting their potential as a formidable pair on the world stage

The YONEX All England Open Badminton Championships has long been a stage for groundbreaking moments, pushing the sport forward while inspiring players and fans around the world. As a proud sponsor since 1984, Yonex continues to support the tournament with innovative products including high-quality shuttlecocks, court mats, and the expertise of the Yonex Stringing Team.

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JASMINE PAOLINI

JASMINE PAOLINE

CAREER

Jasmine Paolini was all smiles after winning her first WTA 1000 title in Dubai in 2024. That victory came just a few weeks after her deepest ever run at the Grand Slams – reaching the fourth round of the 2024 Australian Open – and the Italian has since been as high as No. 12 in the WTA Rankings. Dubai was Paolini’s second career title, three years after she was the champion in Portoroz in 2021.

ACHIEVEMENTS

  • 2024 Roland Garros Finalist
  • 2024 Dubai Duty Free Tennis Championships champion
  • 2021 Portoroz champion
  • Career high of No. 12 in the WTA Rankings

    EQUIPMENT USED

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    JAUME MUNAR

    JAUME MUNAR

    CAREER

    Known for his competitive spirit, Jaume Munar reached his first ATP final in Marbella in 2021. Born in Majorca, he trains on the island and is happiest on a clay court.

    ACHIEVEMENTS

    • 2023 Santiago semi-finalist
    • 2021 Marbella finalist 

      EQUIPMENT USED

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      MADISON KEYS

      MADISON KEYS

      CAREER

      Madison Keys quickly adapted after switching to a Yonex racquet, saying she “fell in love pretty quickly” and trusted it to enhance her powerful game. The change paid off instantly—at the 2025 Australian Open, her first Grand Slam with Yonex, she achieved her lifelong dream, winning her first major title. The American, known for her aggressive style, had come close before, finishing as the 2017 US Open finalist. Her Grand Slam victory cemented her legacy and proved that perseverance and the right equipment can make a difference. With renewed confidence, Keys looked ahead to even more success.

      ACHIEVEMENTS

        • 2025 Australian Open Women’s Singles Champion
        • 2025 Adelaide International Women’s Singles Champion
        • 2019 Cincinnati Open Women’s Singles Champion
        • 2019 Charleston Open Women’s Singles Champion
        • 2017 US Open Women’s Singles Finalist
        • 2017 Silicon Valley Classic Women’s Singles Champion
        • 2017 Birmingham Classic Women’s Singles Champion

      EQUIPMENT USED

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      Yonex celebrates the opening of the 24th BWF Badminton World Junior Champions

      NANCHANG, JIANGXI, CHINA – Yonex proudly celebrates the opening of the 24th BWF World Junior Championships as the events title sponsor. Held annually, the tournament brings together the best junior badminton players from around the world, offering a platform for young athletes to compete at the highest level and make a name for themselves on the international stage.

      This year’s championships takes place from September 30th to October 13th in Nanchang, Jiangxi, China featuring both team and individual competitions. Athletes aged 19 and under will vie for the Suhandinata Cup (team event) and the Eye Level Cups (singles and doubles events). The tournament is a key steppingstone for future stars, with past participants including elite players such as Akane Yamaguchi (JPN) and Viktor Axelsen (DEN), both of whom have gone on to become two-time World Champions in their professional careers.

      As the proud title sponsor, Yonex is dedicated to supporting the next generation of badminton stars. With premium on-court equipment and the expertise of the Yonex Stringing Team, we are committed to elevating the competition and ensuring every match is played at its highest level. Fans worldwide can look forward to seeing the next wave of badminton stars compete and demonstrate the exciting future of the sport.

      CONTENT FROM YONEX.COM

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      Yonex Celebrates Its Extended Partnership with the Badminton Association of Malaysia

      KUALA LUMPUR, Malaysia –Yonex and the Badminton Association of Malaysia (BAM) commemorated their partnership extension with a day full of celebrations on December 4, 2024. The signing ceremony sealed Yonex’s continued support as the official sponsor of the Malaysia National Badminton Team, keeping the partnership strong through 2028.

      Yonex and BAM have shared an incredible journey over the years, from a decade-long partnership that began in 2005 to a renewed collaboration in 2021. With this extended agreement, Yonex is thrilled to support Malaysia’s national players with world-class equipment and expertise. As the official equipment partner for prestigious tournaments like the Malaysia Open and Malaysia Masters, Yonex is proud to contribute to the players’ ongoing success. The valuable insights and performance of these remarkable athletes will continue to inspire and shape Yonex’s future innovations as we advance the sport of badminton together.

      The celebrations continued with a special event honoring the achievements of Malaysian players, including the Olympic bronze medalists, Aaron Chia and Soh Wooi Yik, who earned their consecutive medal in Paris. Fans joined in to celebrate through exhibition matches, a Meet and Greet session, and interactive activities, creating unforgettable moments that brought players and supporters closer together.

      The day highlighted Yonex’s dedication to fostering excellence in badminton while strengthening the bond between players, fans, and the sport itself. With this extended partnership, Yonex and BAM are poised to drive Malaysian badminton to even greater heights on the world stage.

      CONTENT FROM YONEX.COM

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      Finishing the Year Strong: Team Yonex Claims 4 Wins at BWF World Tour Finals 2024

      HANGZHOU, China–The BWF World Tour Finals 2024 concluded on Sunday, December 15th, marking a memorable end to the tour season. Featuring only the top-ranking players, the tournament celebrated the dedication and achievements of those who reached the final stage. Many Team Yonex athletes displayed their skill and determination, achieving remarkable results across four categories.

      The women’s singles final kicked off the day, featuring China’s rising stars, Wang Zhi Yi and Han Yue (CHN). The home crowd was electrified as the two battled through intense rallies and breathtaking shots. Although Han showed great endurance and claimed the first game, Wang’s aggressive play eventually took control of the match. Wang triumphed with a final score of 19-21, 21-19, 21-11.

      Subsequently, the mixed doubles final delivered an unforgettable moment for badminton fans. Zheng Si Wei, who announced his retirement from the international tour earlier this month, played his final match alongside Huang Ya Qiong (CHN) against Chen Tang Jie and Toh Ee Wei (MAS). In an exciting three-game match, Zheng and Huang showcased their trademark resilience and competitive spirit, ultimately taking control of the game. With a final score of 21-18, 14-21, 21-17, they claimed their fourth World Tour Finals title, marking their third consecutive win at the event – a perfect way to close out Zheng’s remarkable career.

      In the women’s doubles final, last year’s runners-up, Baek Ha Na and Lee So Hee (KOR), were determined to claim the title this time, facing Nami Matsuyama and Chiharu Shida (JPN). The match saw both pairs showcasing their skill, with the first game staying neck-and-neck until a 19-19 tie. Although Shida and Matsuyama had the lead in the second game, Baek and Lee regained control with powerful, precise play, ultimately securing the victory with a final score of 21-19, 21-14.

      The men’s singles final wrapped up the tournament, with Shi Yu Qi (CHN) delivering another impressive performance. With four titles this season, Shi Yu Qi faced Anders Antonsen (DEN) in a swift two-game match. He maintained his momentum with powerful shots, ultimately winning 21-18, 21-14 and claiming his second tournament victory, having previously won the World Tour Finals in 2018.

      Yonex is a proud supporter of the world’s best athletes and actively provides the expertise of the Yonex Stringing Team, as well as premium on-court equipment such as court mats, net poles, and shuttlecocks.

      CONTENT FROM YONEX.COM

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      A Stellar Start to 2025: Team Yonex’s Powerful Performances at Malaysia Open 2025

      KUALA LUMPUR, Malaysia–The PETRONAS Malaysia Open 2025 kicked off the World Tour Series with a spectacular conclusion on Sunday, January 12. As one of the most highly attended tournaments, the Axiata Arena was nearly fully packed with passionate spectators, eager to witness world-class badminton. Team Yonex athletes showcased their exceptional skill and determination, achieving remarkable milestones and setting a strong tone for the year by claiming victories in all five categories.

      The women’s doubles final kicked off the day with an exciting clash between two newly formed pairs who began their partnerships at the end of 2024. Competing in only their third international tournament together, Yuki Fukushima and Mayu Matsumoto (JPN) faced four-time champion of BWF World Championship, Jia Yi Fan and her new partner Zhang Shu Xian (CHN). Despite the intense atmosphere and relentless pressure from their opponents, Fukushima and Matsuyama maintained their composure with consistent shots and aggressive play. After a grueling contest—the day’s longest match—they secured their first title together with a final score of 17-21, 21-15, 21-15.

      The women’s singles final featured an exciting clash between defending champion An Se Young (KOR) and BWF World Tour Finals 2024 champion Wang Zhi Yi (CHN). While Wang displayed remarkable endurance in the first game, An Se Young’s powerful and commanding play ultimately shifted the momentum in her favor. She claimed her consecutive Malaysia Open title with a decisive 21-17, 21-7 victory—an excellent start to her pursuit of more titles, potentially setting new records this year.

      The mixed doubles final also delivered a thrilling three-game contest as newly partnered Dechapol Puavaranukroh and Supissara Paewsampran (THA) faced World No. 1 Feng Yan Zhe and Huang Dong Ping (CHN). The Thai duo dominated the first game with ease, but Feng and Huang responded with aggressive play to take the second. In a closely fought decider, Puavaranukroh and Paewsampran displayed remarkable composure and resilience, ultimately securing their first Super 1000 title together with a final score of 21-13, 19-21, 21-18. This victory also marked Thailand’s first-ever Malaysia Open mixed doubles title.

      The tournament concluded with an action-packed men’s doubles final. Korea’s fresh pairing, Seo Seung Jae and Kim Won Ho (KOR) faced Chen Bo Yang and Liu Yi (CHN). The crowd, equally divided in support, cheered passionately for both pairs as they battled through long rallies. Seo and Kim responded with strong defense and counterattacks, dominating the second game and maintaining their momentum in the third. They secured their title with a final score of 19-21, 21-12, 21-12, showcasing the high potential of their partnership, which, while still in its deciding stages, holds promising possibilities for future success.
      Yonex is a proud supporter of the world’s best athletes and actively provides the expertise of the Yonex Stringing Team, as well as premium on-court equipment such as court mats, net poles, and shuttlecocks.

      CONTENT FROM YONEX.COM

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      Australian Open 2025: Upsets, Emotional Retirements and Rising Stars – Yonex Players Deliver Drama on the Court

      MELBOURNE, AUSTRALIA – We’ve arrived at the moment when the first major of the year, the Australian Open, turns from pretenders to contenders as the second week arrives and players look to make their moves. The drama has been sky-high, and the Yonex family has made as much noise as anyone across Melbourne Park. 

      Lucky Loser Eva Lys Just Keeps Winning 

      Ranked 128th, Eva Lys (GER) entered the Australian Open as a qualifier, looking to earn her way into the main draw. Though she lost in the final round of qualifying, she secured a spot in the main draw as a lucky loser when another player withdrew. And she’s turned that chance into a golden ticket.

      After a straight-sets win in the first round, Lys battled through a close three-set match against Varvara Gracheva (FRA) in round two. With a spot in her first final 16 on the line, she overcame Jaqueline Cristian (ROU) in a thrilling two-hour, 25-minute match, securing a 4-6, 6-3, 6-3 comeback victory. 

      This unexpected journey has made her this Australian Open’s true Cinderella story.

      Having competed in five Grand Slam main draws prior, the German’s previous best was the second round at the 2023 US Open. Lys is excited by her unexpected progression: “Obviously I’m very, very happy to make it to second week. I feel like the second week was always such a dream for me.”

      Reflecting on her career struggles, she said: “I was always struggling the closer I came to top 100, the closer I came to those big tournaments. At the end of the day, I know I have the level, but I was always putting too much pressure on myself.”

      As a lucky loser, Lys has been able to embrace her role as the underdog, playing with less pressure and more freedom. And now, her next opponent?  None other than the second seed and four-time Grand Slam champion, Iga Swiatek (POL). The ultimate challenge awaits.

      Emma Navarro Keeps Thriving in Marathon Matches

      Emma Navarro (USA) has risen from world No.31 a year ago to the eighth seed at the Australian Open this year, but it’s taken a lot of hard-fought wins, particularly ones in three sets. This AO has been no different, the South Carolina native notching a trio of deciding set triumphs to bring her record to 18-9 across three-set matches.

      It was in the third round that Navarro faced two-time major finalist Ons Jabeur (TUN), with Navarro once again displaying her endurance in blazing conditions.

      While Jabeur sought refuge in the shade between points, Navarro energetically raced across the court, countering Jabeur’s tricky all-court approach with supreme athleticism.

      “I love tennis so much I can’t resist. I have to play three sets,” Navarro joked about her ability to survive long matches.

      Last year, Navarro made her Australian Open main draw debut, reaching the third round as a relatively unknown player. Returning this year as a US Open semifinalist and world No. 8, she has already captured the Melbourne crowd’s attention with her flair and humor, advancing to her first fourth round in this tournament.

      A Night of Upsets – Olga Danilovic Stuns Jessica Pegula

      One of the most shocking results of the opening week came during the night session at Rod Laver Arena on Day 6. World No. 55 Olga Danilovic (SRB) pulled off a massive upset, defeating seventh seed Jessica Pegula (USA) 7-6(3), 6-1.

      “She’s on top of the world. She’s such a great player. I knew I had to play my A, A, A, plus, plus, plus game to beat her,” Danilovic said post-match.

      And that’s exactly what she delivered. Using her long reach to chase down Pegula’s shots, the Serbian struck 28 winners. Danilovic also fired serves clocking at 185 km/h,  winning 76 percent of first serves points and staving off six break points. 

      An Emotional Showdown – Naomi Osaka vs. Belinda Bencic Ends Unexpectedly

      In one of the most anticipated Yonex matchups, Naomi Osaka (JPN) faced Belinda Bencic (SUI) in a duel of peers who both recently became mothers.

      However, the match ended on a somber note. After losing the first set 7-6, Osaka retired due to an abdominal injury. She left the court in tears but appeared at the press conference with a smile, vowing to bounce back.

      “So unfortunately, [the injury] carried on from the beginning of this season, but hopefully I can get it together in time for the U.S. swing,” she said, expressing her hopes for the upcoming tournaments in Indian Wells and Miami.

      Bencic, meanwhile, expressed her sympathy.

      “Of course, it’s not the way you want to win the match, that’s for sure,” the Swiss said. “I really felt for her. I’ve been injured before, so I know how it feels,” said the 27-year-old, who returned to Grand Slam competition after giving birth last spring.

      “I’m just really taking it match by match and being appreciative that I’m able to play against top players and kind of testing myself,” she added, having only returned to tour in October. Her new chapter as both a mother and a competitor has just begun.\

      In the singles draws overall, eight Yonex players have reached the fourth round: two men and six women.

      As the tournament enters its second week, the junior and wheelchair are also underway, with even more Yonex racquets set to dominate Melbourne Park.

      Content from Yonex Global