Author: Joleen

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No Signs of Slowing: Team Yonex Keeps Momentum High at China Open 2025

CHANGZHOU, China—The China Open 2025 (Super 1000), a key lead-up to the World Championships, took place in Changzhou, China, with finals held on July 27.

 

Team Yonex continued their momentum, showcasing both resilience and consistency—with some athletes reaching new milestones and others successfully defending their titles on one of the sport’s biggest stages.

 

Mixed doubles brought an early highlight as world No.1 Feng Yan Zhe and Huang Dong Ping  (CHN) faced off against the second-ranked Jiang Zhen Bang and Wei Ya Xin (CHN)—champions of the previous week’s Japan Open. Feng and Huang, known for their attacking style, delivered a commanding straight-game victory to successfully defend their China Open title.

 

The momentum continued in the women’s doubles final, which went to a deciding third game. Japan Open champions Tan Ning and Liu Sheng Shu (CHN) delivered another strong performance to secure back-to-back titles.

 

In the men’s singles final, Shi Yu Qi (CHN) also went the distance in three games, ultimately prevailing to claim his second consecutive title following his win at the Japan Open.

 

In women’s singles, rising stars Wang Zhi Yi (CHN) and Han Yue (CHN) demonstrated promising skills, both aiming to become key players for China in the future. Wang took control early and maintained her rhythm throughout the match, earning a straight-game win with her balanced, all-court play.

 

In men’s doubles, Muhammad Shohibul Fikri and Fajar Alfian (INA) faced world No. 2, Aaron Chia and Soh Wooi Yik (MAS). Competing as a temporary pairing until August, the Indonesian duo wrapped up their partnership with a standout performance. With sharp communication and confident play, they claimed the title as unseeded champions, closing the match 21-15, 21-14.

 

The BWF World Championships kick off in Paris on August 25. Team Yonex athletes, in peak form after strong performances in Changzhou, are poised for another standout showing on the world stage.

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Shelton Claims Biggest Career Tirle – 2025 National Bank Open

Toronto, Canada — Combining a powerful game with great mental strength under pressure, Ben Shelton (USA) captured the biggest title of his career at the ATP Masters 1000 in Toronto. 

The 22-year-old became the youngest American champion at this level in over 20 years, and his win moved him up to a career-high world No. 6.  “It’s a surreal feeling,” Shelton said after coming from a set down to defeat Karen Khachanov 6-7(5), 6-4, 7-6(3) in an absorbing final that brought him his third ATP singles title, following previous successes in Tokyo in 2023 and Houston in 2024. “I played my best under pressure, I persevered, and I was resilient — all the qualities I like to see in myself.” 

Another Team Yonex player advanced to the final on the hard courts of Canada, with Naomi Osaka (JPN) reaching the final of the WTA tournament in Montreal. 

 Following these strong performances, we look forward to seeing how Team Yonex continues to grow and excel in New York later this month.  

＊Rankings as of August 11, 2025 

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A Stellar Start to 2025: Team Yonex’s Powerful Performances at Malaysia Open 2025

KUALA LUMPUR, Malaysia–The PETRONAS Malaysia Open 2025 kicked off the World Tour Series with a spectacular conclusion on Sunday, January 12. As one of the most highly attended tournaments, the Axiata Arena was nearly fully packed with passionate spectators, eager to witness world-class badminton. Team Yonex athletes showcased their exceptional skill and determination, achieving remarkable milestones and setting a strong tone for the year by claiming victories in all five categories.

The women’s doubles final kicked off the day with an exciting clash between two newly formed pairs who began their partnerships at the end of 2024. Competing in only their third international tournament together, Yuki Fukushima and Mayu Matsumoto (JPN) faced four-time champion of BWF World Championship, Jia Yi Fan and her new partner Zhang Shu Xian (CHN). Despite the intense atmosphere and relentless pressure from their opponents, Fukushima and Matsuyama maintained their composure with consistent shots and aggressive play. After a grueling contest—the day’s longest match—they secured their first title together with a final score of 17-21, 21-15, 21-15.

The women’s doubles final kicked off the day with an exciting clash between two newly formed pairs who began their partnerships at the end of 2024. Competing in only their third international tournament together, Yuki Fukushima and Mayu Matsumoto (JPN) faced four-time champion of BWF World Championship, Jia Yi Fan and her new partner Zhang Shu Xian (CHN). Despite the intense atmosphere and relentless pressure from their opponents, Fukushima and Matsuyama maintained their composure with consistent shots and aggressive play. After a grueling contest—the day’s longest match—they secured their first title together with a final score of 17-21, 21-15, 21-15.

The mixed doubles final also delivered a thrilling three-game contest as newly partnered Dechapol Puavaranukroh and Supissara Paewsampran (THA) faced World No. 1 Feng Yan Zhe and Huang Dong Ping (CHN). The Thai duo dominated the first game with ease, but Feng and Huang responded with aggressive play to take the second. In a closely fought decider, Puavaranukroh and Paewsampran displayed remarkable composure and resilience, ultimately securing their first Super 1000 title together with a final score of 21-13, 19-21, 21-18. This victory also marked Thailand’s first-ever Malaysia Open mixed doubles title.

The men’s singles final featured a rematch of last year’s finalists, with Shi Yu Qi (CHN) taking on defending champion Anders Antonsen (DEN). Shi dominated the first game with precise play and maintained control throughout the match. Despite Antonsen gaining some momentum in the second, Shi’s agility and control ultimately secured him the victory. After a swift 39-minute match, Shi Yu Qi claimed his first Malaysia Open title with a final score of 21-8, 21-15—an excellent start to what could be another year full of titles.

CONTENT FROM YONEX.COM

The tournament concluded with an action-packed men’s doubles final. Korea’s fresh pairing, Seo Seung Jae and Kim Won Ho (KOR) faced Chen Bo Yang and Liu Yi (CHN). The crowd, equally divided in support, cheered passionately for both pairs as they battled through long rallies. Seo and Kim responded with strong defense and counterattacks, dominating the second game and maintaining their momentum in the third. They secured their title with a final score of 19-21, 21-12, 21-12, showcasing the high potential of their partnership, which, while still in its deciding stages, holds promising possibilities for future success.

Yonex is a proud supporter of the world’s best athletes and actively provides the expertise of the Yonex Stringing Team, as well as premium on-court equipment such as court mats, net poles, and shuttlecocks.

CONTENT FROM YONEX.COM

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Returning and Rising Stars: Team Yonex Shines at YONEX All England 2025

BIRMINGHAM, England–The YONEX All England  Open Badminton Championships 2025 concluded on Sunday, March 16, delivering another electrifying chapter in its storied history. As one of badminton’s most prestigious tournaments, it once again brought intense showdowns and unforgettable moments to the Utilita Arena Birmingham. Team Yonex athletes displayed exceptional skill and determination, with rising stars making their mark and seasoned champions reaching new milestones across all five categories.

Finals day opened with an all-China mixed doubles showdown, setting the stage for a thrilling contest. India Open 2025 champion Wei Ya Xin, teaming up with Feng Yan Zhe (CHN)  for this tournament, faced Guo Xin Wa and Chen Fang Hui (CHN) in a thrilling contest. With both duos newly building their chemistry, the match remained unpredictable, keeping the audience on edge. Wei and Feng found their rhythm in the second game, but Guo and Chen’s dynamic interplay and versatility proved decisive in the final moments. With a hard-fought 21-16, 10-21, 23-21 victory, they secured their first YONEX All England title. The match itself showcased the depth of talent and possibilities in China’s mixed doubles, hinting at even greater battles to come.

BIRMINGHAM, England–The YONEX All England  Open Badminton Championships 2025 concluded on Sunday, March 16, delivering another electrifying chapter in its storied history. As one of badminton’s most prestigious tournaments, it once again brought intense showdowns and unforgettable moments to the Utilita Arena Birmingham. Team Yonex athletes displayed exceptional skill and determination, with rising stars making their mark and seasoned champions reaching new milestones across all five categories.

Finals day opened with an all-China mixed doubles showdown, setting the stage for a thrilling contest. India Open 2025 champion Wei Ya Xin, teaming up with Feng Yan Zhe (CHN)  for this tournament, faced Guo Xin Wa and Chen Fang Hui (CHN) in a thrilling contest. With both duos newly building their chemistry, the match remained unpredictable, keeping the audience on edge. Wei and Feng found their rhythm in the second game, but Guo and Chen’s dynamic interplay and versatility proved decisive in the final moments. With a hard-fought 21-16, 10-21, 23-21 victory, they secured their first YONEX All England title. The match itself showcased the depth of talent and possibilities in China’s mixed doubles, hinting at even greater battles to come.

The men’s singles final featured another returning champion, as Malaysia Open 2025 winner Shi Yu Qi (CHN) claimed his second YONEX All England title, seven years after his first. Facing Lee Chia Hao (TPE), Shi dominated the first game with precise play and maintained control throughout the match. Despite Lee closing the gap a few times and pushing hard to catch up, Shi remained untouchable, ultimately securing the victory. With a final score of 21-17, 21-19, Shi Yu Qi’s win sets a strong tone for what promises to be another successful season.

The women’s singles final was an intense battle—the longest match of the tournament—between World No. 1 An Se Young (KOR) and BWF World Tour Finals 2024 champion Wang Zhi Yi (CHN), a rematch of their Malaysia Open 2025 showdown. Wang came out strong, quickly racking up points for a dominant first game. The remaining games had the audience on the edge of their seats, as the players exchanged long rallies that left them both winded. While Wang demonstrated impressive endurance in the later games, An Se Young’s powerful play and unwavering agility eventually turned the tide in her favor. She made a remarkable comeback, claiming her second YONEX All England title with a 13-21, 21-18, 21-18 victory—adding to her third title of the year. This match will also be remembered for a 79-shot rally, one of the longest in women’s singles history.

CONTENT FROM YONEX.COM

The tournament concluded with a thrilling men’s doubles final, as Malaysia Open 2025 champions Seo Seung Jae and Kim Won Ho (KOR) took on Leo Rolly Carnando and Bagas Maulana (INA). The atmosphere was electric, with the crowd equally divided in support, passionately cheering for both pairs as they exchange grueling rallies. Seo and Kim’s solid defense and counterattacks dominated the early stages, giving them control of the first game. Carnando and Maulana made a strong push, closing the gap and building excitement for the possibility of a three-game match to end the day. However, Seo and Kim’s relentless speed, defense, and counterattacks ultimately carried them to victory. They secured their first YONEX All England title with a 21-19, 21-19 victory, marking a significant milestone in their partnership and highlighting their potential as a formidable pair on the world stage

The YONEX All England Open Badminton Championships has long been a stage for groundbreaking moments, pushing the sport forward while inspiring players and fans around the world. As a proud sponsor since 1984, Yonex continues to support the tournament with innovative products including high-quality shuttlecocks, court mats, and the expertise of the Yonex Stringing Team.

CONTENT FROM YONEX.COM

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JASMINE PAOLINI

JASMINE PAOLINE

CAREER

Jasmine Paolini was all smiles after winning her first WTA 1000 title in Dubai in 2024. That victory came just a few weeks after her deepest ever run at the Grand Slams – reaching the fourth round of the 2024 Australian Open – and the Italian has since been as high as No. 12 in the WTA Rankings. Dubai was Paolini’s second career title, three years after she was the champion in Portoroz in 2021.

ACHIEVEMENTS

  • 2024 Roland Garros Finalist
  • 2024 Dubai Duty Free Tennis Championships champion
  • 2021 Portoroz champion
  • Career high of No. 12 in the WTA Rankings

    EQUIPMENT USED

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    JAUME MUNAR

    JAUME MUNAR

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    CAREER

    Known for his competitive spirit, Jaume Munar reached his first ATP final in Marbella in 2021. Born in Majorca, he trains on the island and is happiest on a clay court.

    ACHIEVEMENTS

    • 2023 Santiago semi-finalist
    • 2021 Marbella finalist 

      EQUIPMENT USED

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      MADISON KEYS

      MADISON KEYS

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      CAREER

      Madison Keys quickly adapted after switching to a Yonex racquet, saying she “fell in love pretty quickly” and trusted it to enhance her powerful game. The change paid off instantly—at the 2025 Australian Open, her first Grand Slam with Yonex, she achieved her lifelong dream, winning her first major title. The American, known for her aggressive style, had come close before, finishing as the 2017 US Open finalist. Her Grand Slam victory cemented her legacy and proved that perseverance and the right equipment can make a difference. With renewed confidence, Keys looked ahead to even more success.

      ACHIEVEMENTS

        • 2025 Australian Open Women’s Singles Champion
        • 2025 Adelaide International Women’s Singles Champion
        • 2019 Cincinnati Open Women’s Singles Champion
        • 2019 Charleston Open Women’s Singles Champion
        • 2017 US Open Women’s Singles Finalist
        • 2017 Silicon Valley Classic Women’s Singles Champion
        • 2017 Birmingham Classic Women’s Singles Champion

      EQUIPMENT USED

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      Yonex celebrates the opening of the 24th BWF Badminton World Junior Champions

      NANCHANG, JIANGXI, CHINA – Yonex proudly celebrates the opening of the 24th BWF World Junior Championships as the events title sponsor. Held annually, the tournament brings together the best junior badminton players from around the world, offering a platform for young athletes to compete at the highest level and make a name for themselves on the international stage.

      This year’s championships takes place from September 30th to October 13th in Nanchang, Jiangxi, China featuring both team and individual competitions. Athletes aged 19 and under will vie for the Suhandinata Cup (team event) and the Eye Level Cups (singles and doubles events). The tournament is a key steppingstone for future stars, with past participants including elite players such as Akane Yamaguchi (JPN) and Viktor Axelsen (DEN), both of whom have gone on to become two-time World Champions in their professional careers.

      As the proud title sponsor, Yonex is dedicated to supporting the next generation of badminton stars. With premium on-court equipment and the expertise of the Yonex Stringing Team, we are committed to elevating the competition and ensuring every match is played at its highest level. Fans worldwide can look forward to seeing the next wave of badminton stars compete and demonstrate the exciting future of the sport.

      CONTENT FROM YONEX.COM

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      Yonex Celebrates Its Extended Partnership with the Badminton Association of Malaysia

      KUALA LUMPUR, Malaysia –Yonex and the Badminton Association of Malaysia (BAM) commemorated their partnership extension with a day full of celebrations on December 4, 2024. The signing ceremony sealed Yonex’s continued support as the official sponsor of the Malaysia National Badminton Team, keeping the partnership strong through 2028.

      Yonex and BAM have shared an incredible journey over the years, from a decade-long partnership that began in 2005 to a renewed collaboration in 2021. With this extended agreement, Yonex is thrilled to support Malaysia’s national players with world-class equipment and expertise. As the official equipment partner for prestigious tournaments like the Malaysia Open and Malaysia Masters, Yonex is proud to contribute to the players’ ongoing success. The valuable insights and performance of these remarkable athletes will continue to inspire and shape Yonex’s future innovations as we advance the sport of badminton together.

      The celebrations continued with a special event honoring the achievements of Malaysian players, including the Olympic bronze medalists, Aaron Chia and Soh Wooi Yik, who earned their consecutive medal in Paris. Fans joined in to celebrate through exhibition matches, a Meet and Greet session, and interactive activities, creating unforgettable moments that brought players and supporters closer together.

      The day highlighted Yonex’s dedication to fostering excellence in badminton while strengthening the bond between players, fans, and the sport itself. With this extended partnership, Yonex and BAM are poised to drive Malaysian badminton to even greater heights on the world stage.

      CONTENT FROM YONEX.COM

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      Finishing the Year Strong: Team Yonex Claims 4 Wins at BWF World Tour Finals 2024

      HANGZHOU, China–The BWF World Tour Finals 2024 concluded on Sunday, December 15th, marking a memorable end to the tour season. Featuring only the top-ranking players, the tournament celebrated the dedication and achievements of those who reached the final stage. Many Team Yonex athletes displayed their skill and determination, achieving remarkable results across four categories.

      The women’s singles final kicked off the day, featuring China’s rising stars, Wang Zhi Yi and Han Yue (CHN). The home crowd was electrified as the two battled through intense rallies and breathtaking shots. Although Han showed great endurance and claimed the first game, Wang’s aggressive play eventually took control of the match. Wang triumphed with a final score of 19-21, 21-19, 21-11.

      Subsequently, the mixed doubles final delivered an unforgettable moment for badminton fans. Zheng Si Wei, who announced his retirement from the international tour earlier this month, played his final match alongside Huang Ya Qiong (CHN) against Chen Tang Jie and Toh Ee Wei (MAS). In an exciting three-game match, Zheng and Huang showcased their trademark resilience and competitive spirit, ultimately taking control of the game. With a final score of 21-18, 14-21, 21-17, they claimed their fourth World Tour Finals title, marking their third consecutive win at the event – a perfect way to close out Zheng’s remarkable career.

      In the women’s doubles final, last year’s runners-up, Baek Ha Na and Lee So Hee (KOR), were determined to claim the title this time, facing Nami Matsuyama and Chiharu Shida (JPN). The match saw both pairs showcasing their skill, with the first game staying neck-and-neck until a 19-19 tie. Although Shida and Matsuyama had the lead in the second game, Baek and Lee regained control with powerful, precise play, ultimately securing the victory with a final score of 21-19, 21-14.

      The men’s singles final wrapped up the tournament, with Shi Yu Qi (CHN) delivering another impressive performance. With four titles this season, Shi Yu Qi faced Anders Antonsen (DEN) in a swift two-game match. He maintained his momentum with powerful shots, ultimately winning 21-18, 21-14 and claiming his second tournament victory, having previously won the World Tour Finals in 2018.

      Yonex is a proud supporter of the world’s best athletes and actively provides the expertise of the Yonex Stringing Team, as well as premium on-court equipment such as court mats, net poles, and shuttlecocks.

      CONTENT FROM YONEX.COM