Posted on Leave a comment

A Stellar Start to 2025: Team Yonex’s Powerful Performances at Malaysia Open 2025

KUALA LUMPUR, Malaysia–The PETRONAS Malaysia Open 2025 kicked off the World Tour Series with a spectacular conclusion on Sunday, January 12. As one of the most highly attended tournaments, the Axiata Arena was nearly fully packed with passionate spectators, eager to witness world-class badminton. Team Yonex athletes showcased their exceptional skill and determination, achieving remarkable milestones and setting a strong tone for the year by claiming victories in all five categories.

The women’s doubles final kicked off the day with an exciting clash between two newly formed pairs who began their partnerships at the end of 2024. Competing in only their third international tournament together, Yuki Fukushima and Mayu Matsumoto (JPN) faced four-time champion of BWF World Championship, Jia Yi Fan and her new partner Zhang Shu Xian (CHN). Despite the intense atmosphere and relentless pressure from their opponents, Fukushima and Matsuyama maintained their composure with consistent shots and aggressive play. After a grueling contest—the day’s longest match—they secured their first title together with a final score of 17-21, 21-15, 21-15.

The women’s doubles final kicked off the day with an exciting clash between two newly formed pairs who began their partnerships at the end of 2024. Competing in only their third international tournament together, Yuki Fukushima and Mayu Matsumoto (JPN) faced four-time champion of BWF World Championship, Jia Yi Fan and her new partner Zhang Shu Xian (CHN). Despite the intense atmosphere and relentless pressure from their opponents, Fukushima and Matsuyama maintained their composure with consistent shots and aggressive play. After a grueling contest—the day’s longest match—they secured their first title together with a final score of 17-21, 21-15, 21-15.

The mixed doubles final also delivered a thrilling three-game contest as newly partnered Dechapol Puavaranukroh and Supissara Paewsampran (THA) faced World No. 1 Feng Yan Zhe and Huang Dong Ping (CHN). The Thai duo dominated the first game with ease, but Feng and Huang responded with aggressive play to take the second. In a closely fought decider, Puavaranukroh and Paewsampran displayed remarkable composure and resilience, ultimately securing their first Super 1000 title together with a final score of 21-13, 19-21, 21-18. This victory also marked Thailand’s first-ever Malaysia Open mixed doubles title.

The men’s singles final featured a rematch of last year’s finalists, with Shi Yu Qi (CHN) taking on defending champion Anders Antonsen (DEN). Shi dominated the first game with precise play and maintained control throughout the match. Despite Antonsen gaining some momentum in the second, Shi’s agility and control ultimately secured him the victory. After a swift 39-minute match, Shi Yu Qi claimed his first Malaysia Open title with a final score of 21-8, 21-15—an excellent start to what could be another year full of titles.

CONTENT FROM YONEX.COM

The tournament concluded with an action-packed men’s doubles final. Korea’s fresh pairing, Seo Seung Jae and Kim Won Ho (KOR) faced Chen Bo Yang and Liu Yi (CHN). The crowd, equally divided in support, cheered passionately for both pairs as they battled through long rallies. Seo and Kim responded with strong defense and counterattacks, dominating the second game and maintaining their momentum in the third. They secured their title with a final score of 19-21, 21-12, 21-12, showcasing the high potential of their partnership, which, while still in its deciding stages, holds promising possibilities for future success.

Yonex is a proud supporter of the world’s best athletes and actively provides the expertise of the Yonex Stringing Team, as well as premium on-court equipment such as court mats, net poles, and shuttlecocks.

CONTENT FROM YONEX.COM

Posted on

Returning and Rising Stars: Team Yonex Shines at YONEX All England 2025

BIRMINGHAM, England–The YONEX All England  Open Badminton Championships 2025 concluded on Sunday, March 16, delivering another electrifying chapter in its storied history. As one of badminton’s most prestigious tournaments, it once again brought intense showdowns and unforgettable moments to the Utilita Arena Birmingham. Team Yonex athletes displayed exceptional skill and determination, with rising stars making their mark and seasoned champions reaching new milestones across all five categories.

Finals day opened with an all-China mixed doubles showdown, setting the stage for a thrilling contest. India Open 2025 champion Wei Ya Xin, teaming up with Feng Yan Zhe (CHN)  for this tournament, faced Guo Xin Wa and Chen Fang Hui (CHN) in a thrilling contest. With both duos newly building their chemistry, the match remained unpredictable, keeping the audience on edge. Wei and Feng found their rhythm in the second game, but Guo and Chen’s dynamic interplay and versatility proved decisive in the final moments. With a hard-fought 21-16, 10-21, 23-21 victory, they secured their first YONEX All England title. The match itself showcased the depth of talent and possibilities in China’s mixed doubles, hinting at even greater battles to come.

BIRMINGHAM, England–The YONEX All England  Open Badminton Championships 2025 concluded on Sunday, March 16, delivering another electrifying chapter in its storied history. As one of badminton’s most prestigious tournaments, it once again brought intense showdowns and unforgettable moments to the Utilita Arena Birmingham. Team Yonex athletes displayed exceptional skill and determination, with rising stars making their mark and seasoned champions reaching new milestones across all five categories.

Finals day opened with an all-China mixed doubles showdown, setting the stage for a thrilling contest. India Open 2025 champion Wei Ya Xin, teaming up with Feng Yan Zhe (CHN)  for this tournament, faced Guo Xin Wa and Chen Fang Hui (CHN) in a thrilling contest. With both duos newly building their chemistry, the match remained unpredictable, keeping the audience on edge. Wei and Feng found their rhythm in the second game, but Guo and Chen’s dynamic interplay and versatility proved decisive in the final moments. With a hard-fought 21-16, 10-21, 23-21 victory, they secured their first YONEX All England title. The match itself showcased the depth of talent and possibilities in China’s mixed doubles, hinting at even greater battles to come.

The men’s singles final featured another returning champion, as Malaysia Open 2025 winner Shi Yu Qi (CHN) claimed his second YONEX All England title, seven years after his first. Facing Lee Chia Hao (TPE), Shi dominated the first game with precise play and maintained control throughout the match. Despite Lee closing the gap a few times and pushing hard to catch up, Shi remained untouchable, ultimately securing the victory. With a final score of 21-17, 21-19, Shi Yu Qi’s win sets a strong tone for what promises to be another successful season.

The women’s singles final was an intense battle—the longest match of the tournament—between World No. 1 An Se Young (KOR) and BWF World Tour Finals 2024 champion Wang Zhi Yi (CHN), a rematch of their Malaysia Open 2025 showdown. Wang came out strong, quickly racking up points for a dominant first game. The remaining games had the audience on the edge of their seats, as the players exchanged long rallies that left them both winded. While Wang demonstrated impressive endurance in the later games, An Se Young’s powerful play and unwavering agility eventually turned the tide in her favor. She made a remarkable comeback, claiming her second YONEX All England title with a 13-21, 21-18, 21-18 victory—adding to her third title of the year. This match will also be remembered for a 79-shot rally, one of the longest in women’s singles history.

CONTENT FROM YONEX.COM

The tournament concluded with a thrilling men’s doubles final, as Malaysia Open 2025 champions Seo Seung Jae and Kim Won Ho (KOR) took on Leo Rolly Carnando and Bagas Maulana (INA). The atmosphere was electric, with the crowd equally divided in support, passionately cheering for both pairs as they exchange grueling rallies. Seo and Kim’s solid defense and counterattacks dominated the early stages, giving them control of the first game. Carnando and Maulana made a strong push, closing the gap and building excitement for the possibility of a three-game match to end the day. However, Seo and Kim’s relentless speed, defense, and counterattacks ultimately carried them to victory. They secured their first YONEX All England title with a 21-19, 21-19 victory, marking a significant milestone in their partnership and highlighting their potential as a formidable pair on the world stage

The YONEX All England Open Badminton Championships has long been a stage for groundbreaking moments, pushing the sport forward while inspiring players and fans around the world. As a proud sponsor since 1984, Yonex continues to support the tournament with innovative products including high-quality shuttlecocks, court mats, and the expertise of the Yonex Stringing Team.

CONTENT FROM YONEX.COM

Posted on

KONG HEE YONG

KONG HEE YONG

ACHIEVEMENTS

  • 2x DAIHATSU Japan Open Doubles Champion (2023, 2019)
  • 2023 Thailand Open Doubles Champion
  • 2021 HSBC BWF World Tour Finals Doubles Champion
  • 2020 2020 Toyota Thailand Open(Super1000)Doubles Champion
  • 2019 Korea Open Women’s Doubles Champion
  • 2019 Barfoot & Thompson New Zealand Open Women’s Doubles Champion
  • 2019 Barcelona Spain Masters Women’s Doubles Champion
    EQUIPMENT USED
    Posted on

    CAROLINA MARIN

    CAROLINA MARIN

     

    CAREER

    Carolina Marin is a force of nature on the court. With her fiery, never-give-up attitude, she has made amazing achievements at her young age. She made big splashes early on in her career, including winning the gold medal at the 2009 European U17 Championships.
    Carolina has brought about many historic achievements for her home country, Spain. She became the first Spanish player to win a grand prix gold title at the 2013 London Grand Prix Gold. The following year, she went on to win the gold medal at the 2014 European Championships, and in the same year became the first Spanish badminton player ever to win a gold medal at the BWF World Championships. At age 21, she also became the youngest European player ever to win the gold at the tournament.

    ACHIEVEMENTS

    • 2x Victor China Open Champion(2018, 2019)
    • 2x DAIHATSU YONEX Japan Open Champion(2017, 2018)
    • 3x BWF World Championships Gold Medalist(2014, 2015, 2018)
    • 4x European Championships Gold Medalist(2014, 2016-2018)
    • 2021 Thailand Open Champion
    • 2019 Syed Modi International Badminton Championships Champion
    • 2017 YONEX German Open Champion
    • 2016 Rio Olympic Games Gold Medalist
    • 2015 YONEX-SUNRISE Hong Kong Open Champion
    • 2015 YONEX French Open Champion
    • 2015 The Star Australian Open Champion
    • 2015 Maybank Malaysia Open Champion
    • 2015 YONEX All England Open Champion
    • 2013 London Grand Prix Gold Champion
    • 2013 Scottish Open Champion
       
      EQUIPMENT USED

      NANOFLARE 700

      AEROBITE

      Posted on

      VIKTOR AXELSEN

      VIKTOR AXELSEN

       

      CAREER

       
      Viktor Axelsen cuts a distinct figure among badminton’s young stars. He won at the 2010 BWF World Junior Championships, making him the first European player to win the title. He made his senior debut in the same year, winning at the Cyprus International.
      In 2014, he achieved a great win at the Swiss Open Grand Prix Gold. In addition, he is proudly decorated with two European Championships bronze medals, and also won his first bronze medal at the BWF World Championships in 2014. In 2016, he became the first European badminton player to win the men’s singles title at the BWF World Superseries Finals.
       

      ACHIEVEMENTS

       
      • 2025 YONEX-SUNRISE India Open Singles Champion
      • 2024 Hong Kong Open Singles Champion
      • 2024 Paris 2024 Olympic Games Badminton Competition Gold Medalist
      • 2024 Malaysia Masters Singles Champion
      • 2023 BWF World Tour Finals Singles Champion
      • 2023 Kumamoto Masters Japan Singles Champion
      • 2023 China Open Singles Champion
      • 2023 DAIHATSU Japan Open Singles Champion
      • 2023 Indonesia Open Singles Champion
      • 2023 Malaysia Open Singles Champion
      • 2022 BWF World Tour Finals Singles Champion
      • 2022 YONEX French Open Singles Champion
      • 2022 BWF World Championships Singles Champion
      • 2022 Malaysia Open Singles Champion
      • 2022 Indonesia Open Singles Champion
      • 2022 Indonesia Masters Singles Champion
      • 2022 YONEX All England Open Badminton Championships Singles Champion
      • 2021 BWF World Tour Finals Singles Champion
      • 2021 Indonesia Open Singles Champion
      • 2021 Denmark Open Singles Champion
      • 2021 Tokyo 2020 Olympic Games Badminton Gold Medalist
      • 2021 YONEX Swiss Open 2021 Singles Champion
      • 2021 Thailand Open Singles Champion
      • 2021 YONEX Thailand Open Singles Champion
      • 2020 YONEX All England Open Singles Champion
      • 2020 Spain Masters Singles Champion
      • 2019 YONEX-SUNRISE India Open Singles Champion
      • 2018 Malaysia Masters Singles Champion
      • 2017 World Superseries Finals Singles Champion
      • 2017 DAIHATSU YONEX Japan Open Singles Champion
      • 2017 BWF World Championships Singles Champion
      • 2017 YONEX SUNRISE India Open Singles Champion
       

      EQUIPMENT USED

      ASTROX 100 ZZ

      AEROBITE

      TOWEL GRIP

      Posted on

      ALEX LANIER

      ALEX LANIER

       ACHIEVEMENTS

       
      • 2024 DAIHATSU Japan Open Champion
       
      EQUIPMENT USED
      Posted on

      AARON CHIA

      AARON CHIA

      ACHIEVEMENTS

      • 2023 Denmark Open Doubles Champion
      • 2022 TOTAL BWF World Championships Doubles Gold Medalist
      EQUIPMENT USED
      Posted on

      LEE SO HEE

      LEE SO HEE

       ACHIEVEMENTS

       
      • 2023 Indonesia Open WD Champion
       
      EQUIPMENT USED
      Posted on

      BAEK HA NA

      BAEK HA NA

       

      ACHIEVEMENTS

      • 2023 Indonesia Open WD Champion
      EQUIPMENT USED
      Posted on

      WANG CHANG

      WANG CHANG

      ACHIEVEMENTS

      • 2023 China Open MD Champion
       
      EQUIPMENT USED